Sunshine Amalgamedia, a young, rapidly evolving new-media company, took over a full floor in a Downtown Manhattan office building.

The company was comprised of five groups - film and video, music recording, digital production, distribution, and administration, with activities ranging from media development through production and distribution. These groups required distinct but not entirely separate territories, as well as common areas. A fundamental idea behind the company itself was that creative synergy would develop through the overlapping of boundaries between the various groups.

photo:J.B.Grant

Sunshine Amalgamedia, a young, rapidly evolving new-media company, took over a full floor in a Downtown Manhattan office building.

The company was comprised of five groups - film and video, music recording, digital production, distribution, and administration, with activities ranging from media development through production and distribution. These groups required distinct but not entirely separate territories, as well as common areas. A fundamental idea behind the company itself was that creative synergy would develop through the overlapping of boundaries between the various groups.

photo:J.B.Grant

Conference Room wall detail

A dense arrangement of volumes housing the various program elements is overlaid on the existing building column grid. The center of the space is occupied by three shapes containing common functions - a thick-walled cone for small conferences and audio/video demonstrations; a long, warped space for larger conferences and film/video screenings, and a blue-screen room for film shoots and meetings.

These shapes also serve to separate the work areas of the different groups. A recording studio and an edit bay, both in use around the clock, are located to the side and can be entered independently of the main space. The work space is otherwise left open, with the perimeter windows letting natural light filter into all of the work areas. Partial-height screens made of translucent fiberglass loosely partition the shared work space.

photo:J.B.Grant

A dense arrangement of volumes housing the various program elements is overlaid on the existing building column grid. The center of the space is occupied by three shapes containing common functions - a thick-walled cone for small conferences and audio/video demonstrations; a long, warped space for larger conferences and film/video screenings, and a blue-screen room for film shoots and meetings.

These shapes also serve to separate the work areas of the different groups. A recording studio and an edit bay, both in use around the clock, are located to the side and can be entered independently of the main space. The work space is otherwise left open, with the perimeter windows letting natural light filter into all of the work areas. Partial-height screens made of translucent fiberglass loosely partition the shared work space.

photo:J.B.Grant

A dense arrangement of volumes housing the various program elements is overlaid on the existing building column grid. The center of the space is occupied by three shapes containing common functions - a thick-walled cone for small conferences and audio/video demonstrations; a long, warped space for larger conferences and film/video screenings, and a blue-screen room for film shoots and meetings.

These shapes also serve to separate the work areas of the different groups. A recording studio and an edit bay, both in use around the clock, are located to the side and can be entered independently of the main space. The work space is otherwise left open, with the perimeter windows letting natural light filter into all of the work areas. Partial-height screens made of translucent fiberglass loosely partition the shared work space.